Save The Date! Cinco de Mayo Block Party!


It’s back!

InDowncity and the downcity merchants are excited to announce that the fifth annual Cinco de Mayo Block Party will be taking place on Saturday May 2nd 2015!

We’ve got tacos, we’ve got live music, we’ve got piñatas and SO much more this year!

Taking over Westminster Street between E̶d̶d̶y̶ DORRANCE and Mathewson, we are bringing you t̶h̶r̶e̶e̶ FOUR city blocks of color, excitement, music and Cinco spirit!… That’s right, it just got bigger before your very eyes.

We’ll have more info for you soon so keep your eyes on in the coming days and weeks more more details, but for now: SAVE THE DATE!

SATURDAY MAY 2nd starting at 11am right on through until 6pm

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The Return of 60’s MOD


Oh ladies, have we got the perfect 60’s MOD inspired ensemble for you… It mimics classiness and drifts your hard working soul onto a retro paradise island.

First, we must warn you that you’ll be causing many double takes from left to right. Why, because while you’re on your daily stroll through the ever-historic Westminster Street, all those staring will be drowning in envy. And we don’t blame them!
The length of the Paradise Dress is shameless and the print says you drink top grade pink lemonade with a gold straw.  And just when you thought this dress couldn’t be any more perfect, we must add that it also has pockets (yes, we know, it’s too perfect).

MOD perfection, pink lipstick on, and headed to Glamville. The carefully crafted 2.5” Glamville heels seal the deal and complete the look.
Comfort and beauty that will never cease to amaze—and that ladies, is a promise.

Now go ahead, conquer the world.

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Let the Sun Shine Down on Me


Oh, are we ready to feel that warm feeling from the sun shining down on us.  We are ready to rock Spring Dress like this new favorite number, Chances are Dress by Volcom. Layer it, belt it, wear it just as it is. Whatever your fancy, its just for you!  This full handkerchief cami style features a V neckline and a scoop back with adjustable straps.

When that sun shines we need to protect our eyes so might as well do it in style with the new Ryder Sunnies. All of our sunnies are $14.95/ UV400.

Rescue heels by BC footwear are one of newest and most adored arrivals. Perfect for transitioning from day to night, these off-white heels are designed with a woven strappy design and faux wood-stacked heels. Complete with an adjustable buckle strap at the ankles, these chic heels are a wardrobe must-have.


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Oh, spring…


Oh spring, we’re ready for you.

We ladies dream of wearing pretty dresses… and walking in gorgeous heels—and
what better dress to welcome the warm days than the ever-so flattering Foil Bug Dress by Yumi? Available in green, the gold bug embellished dress features a gold waist piping, and delicate sheer fabric. There’s no doubt that this piece can flatter any figure!

Complete the dazzling look with the wonderfully crafted Nicola heel by Chelsea Crew. Retro inspired, beautiful weather approved!
All you need now is to spritz a little Eau de Parfum from our favorite Royal Apothic, and you’ll be running the town!

**Can’t make it to the shop? Not to worry! We’ve got this whole look and more on our wonderfully crafted website:

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Sun Hats and Sandals


We can’t wait for sunshine, sun hats and sandals and its just a short time away before we will be lusting after all of those things.  Our new Volcom Head Trip Hat is perfect to keep that sun off your face and prevent damaging any of your beautiful skin from those harsh rays.

The Chester Dress by BB Dakota is super sweet.  Featuring a triangle cutout at the back with button closures and a delicate floral design, this dress looks great with tights and a light jacket or worn alone with a pair of boots or heels.  Grab this one before we sell out, it’s sure to be a favorite!

Bring it all together with one of our newest arrivals, the Cali Sandal by one of our all time favorite line, Miz Mooz! The Cali Sandal is beautifully made and wonderfully versatile. Pair with jeans, shorts, a skirt, or your favorite dress.  Made in Italy and crafted with Italian Leather.  Pure comfort for all  of the days of Spring and Summer.

Come by and say hi or shop online at:


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All New, Just for You.

blog2_!7 (1)The days are getting longer; the sun is shining brighter. And yes… believe it or not, but spring is right around the corner. Soon it will be time to box up those thick sweaters and shop for a new wardrobe. After all, you deserve new pretty things after a long treacherous winter—why? Because you are worth it!

Now let’s discuss shoes. First things first: Toss those worn boots and grab yourself a pair of these glamorous oxford ankle booties. With a 3 ¾ heel and a touch of a rosy-pink ribbon lace-up, this Poetic License gem is simply dazzling.

To add on to the already amazing look, we give you the simple yet perfect addition to your closet: the Samuela top by BB Dakota. Rock it causal by day or flaunt it glamorously by night.

So ladies… seal the look and grab the Margo sunnies, wave your hair, and make sure you’re sipping on some red wine, because you’ll be looking fresher than the modern day woman.

(Grab the whole look and more at Queen of Hearts & Modern Love.)

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Royal Apothic- A Must Have!


Unique fragrances and amazing formulations that have taken consumers by storm. Sean creates each of the products with the utmost detailed attention. Not only do they smell amazing, but the formulas truly perform and care for the skin and body. Each scent has the ability to be layered and manages to capture an emotional experience or place from memories.
Royal Apothic has quickly become one of the fastest growing beauty and fragrance brands in the US. Its been our top selling bath & body line for over two years and truly is a must have! With a dedicated cult of fans, the fragrances and products have become must- haves for the sophisticate wanting quality products in beautiful packaging. Whether bought for one’s self or given as a gift, the entire line is an exercise in modern indulgence.
We are fully stocked with all of your favorites! Everything from the ever so popular and classic hand creme’s, Eau da Parfum, Bubble Creams and Creme Cremes. We also have one of our newest additions to the collection, Whiskey Balm… perfect for him or her!
Conservatories Collection? Yes we have that too! Everything from the candles in English Rose, Inspired by vintage English manors and the classic flowers that filled their gardens, Conservatories is a modern romantic scent collection.  The new Luminaries capture the classic English elegance mixed with the modern edge Royal Apothic is known for. The beautiful jewel-toned glass makes a juxtaposition statement with its floral-embossed white ceramic lid.
About the Founder

Drawing on the vivid memories of his worldly travels and his extensive back- ground in the beauty and design industries, Los Angeles- and London-based designer, Sean O’Mara, created Royal Apothic. This collection of expertly- blended Interior Perfumes and hand-poured Luminarie Candles that truly awaken memories and infuse whimsy into everyday life. From childhood days spent in the wonderment of a private Kensington garden to the elegant sophis- tication of high tea, each Royal Apothic fragrance conjures an emotional connection to the past.

O’Mara began his career in the beauty industry, soaring to great heights at companies such as Proctor and Gamble Beauty and Murad Global Skincare. With expertise in the field, O’Mara nurtured brands such as Sebastian, Wella and Trucco Makeup. While working for these industry powerhouses, O’Mara found himself constantly surrounded by the glamour of photo shoots, decadent sets and breathtaking locations. “Directing photo shoots got me thinking,” O’Mara recalls “about translating the glamour and elegance of these big-budget campaigns into everyday space.”

This line of thinking started O’Mara on a second career path. Taking his investment-savvy background and eye for design, he quickly built a reputation for infusing glamour into lackluster properties in the Los Angeles and London markets. Soon O’Mara became the go-to designer when a space was in need of a transformation, and established his properties among the fastest selling in Los Angeles and London.

In early 2006, O’Mara found himself between two very successful, yet seemingly un-related careers. A chance discovery at a Notting Hill bookshop became the link that tied together his worlds. Tucked high on a shelf in the antique stall, the centuries-old apothecary manual sparked an idea that spun into Royal Apothic.
“I wanted to create a product so beautiful, you just have to leave it out on display,” O’Mara says. “And a formula so decadent you just have to use it.” With this goal at the heart of Royal Apothic, the brand establishes itself as the first cosmetic company for the home, providing products of beauty that truly perform.

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